J Sch Health 2021 Aug 1;91(8):595-598. Epub 2021 Jun 1.
Associate Professor, School of Interdisciplinary Health Programs, Western Michigan University, Kalamazoo, MI, 49008., USA.
Background: Branding involves "labeling" (for identification) and "meaning" (for understanding) to a product, service, person, idea, or other entity. We are familiar with "brands" of soft drinks, automobiles, mobile phones, soups, cigarettes, and sports teams, and some brands have greater "market share" than others.
Methods: In this commentary, we review some of the ways that school health has been branded over the past 50+ years. Read More