Nicotine Tob Res 2021 Jul 3. Epub 2021 Jul 3.
Braun School of Public Health and Community Medicine, Faculty of Health, The Hebrew University of Jerusalem and Hadassah, Jerusalem, Israel.
Introduction: IQOS, a tobacco heating system, and accompanying tobacco sticks (HEETS) entered the Israeli market in 2016, prior to rapid regulatory change. This study assessed IQOS marketing strategies and regulatory compliance at IQOS/HEETS point-of-sale (POS) in Israel in December 17, 2019-January 7, 2020, after the ban on advertisement went into effect in March 8, 2019.
Methods: Research staff audited 80 randomly-selected IQOS/HEETS POS in 4 cities using a structured form to assess store types, product placement, price, promotional strategies, and regulatory compliance. Read More