Elife 2021 Apr 6;10. Epub 2021 Apr 6.
The Ohio State University, Columbus, United States.
How do we choose when confronted with many alternatives? There is surprisingly little decision modelling work with large choice sets, despite their prevalence in everyday life. Even further, there is an apparent disconnect between research in small choice sets, supporting a process of gaze-driven evidence accumulation, and research in larger choice sets, arguing for models of optimal choice, satisficing, and hybrids of the two. Here, we bridge this divide by developing and comparing different versions of these models in a many-alternative value-based choice experiment with 9, 16, 25, or 36 alternatives. Read More