Prev Med 2021 Jun 10;150:106683. Epub 2021 Jun 10.
Schroeder Institute at Truth Initiative, 900 G Street, NW, Fourth Floor, Washington, DC 20001, USA; Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, 615 N Wolfe Street, Baltimore, MD 21205, USA; School of Global Public Health, New York University, 665 Broadway, Eleventh Floor, New York, NY 10012, USA. Electronic address:
In 2020, almost 20% of high school students reported current e-cigarette use. Mass media tobacco prevention campaigns are effective for preventing tobacco use among youth and young adults but selecting messages that will have maximum impact on the target audience is a significant challenge for campaign developers. This study describes the method for identification of potential messaging targets for a national anti-vape mass media campaign using criteria proposed by Hornik and Woolf in their health communication framework. Read More