1 results match your criteria Australian Journal Of Grape And Wine Research[Journal]

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Influence of biological, experiential and psychological factors in wine preference segmentation.

Aust J Grape Wine Res 2017 Jun 31;23(2):154-161. Epub 2017 Jan 31.

Department of Food Science, College of Agricultural Sciences, The Pennsylvania State University, University Park, PA 16802, USA.

Background And Aims: We sought to determine the influence of selected biological, experiential and psychological variables on self-reported liking and consumption of wine in a sample of 329 Ontario wine consumers.

Methods And Results: Cluster analysis revealed three distinct groups, representing plausible market segments: wine lovers; dry table wine likers/sweet dislikers; and sweet wine likers/fortified dislikers. These groups differ in level of wine expertise, wine adventurousness, alcohol intake, bitterness from 6--propylthiouracil (PROP), and several demographic variables. Read More

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