Effects of Disclosing Sponsored Content in Blogs: How the Use of Resistance Strategies Mediates Effects on Persuasion.
- Eva A van Reijmersdal,
- Marieke L Fransen,
- Guda van Noort,
- Suzanna J Opree,
- Lisa Vandeberg,
- Sanne Reusch,
- Floor van Lieshout,
- Sophie C Boerman
Am Behav Sci 2016 Nov 22;60(12):1458-1474. Epub 2016 Jul 22.
Universitity of Amsterdam, Amsterdam, Netherlands.
This article presents two studies examining the effects of disclosing online native advertising (i.e., sponsored content in blogs) on people's brand attitude and purchase intentions. Read More