an overview of the state of cancer awareness in Malaysia. Clear, key detection strategy (targeted at general population) and clear preventive strategy (targeted at the rising cancer survivors), are missing in the overall campaigns for trying to reduce the rising burden of cancer
Cancer awareness campaigns are sporadic, generic, and dominated by breast cancer. Cancer awareness, cancer detection and cancer prevention campaigns have their roles and are equally needed.
A call for future campaigns with measure of effectiveness should be targeted – i.e. on general awareness (focusing on a knowledge strategy on clear signs and symptoms) or specific cancer survivorship (focusing on prevention - via tobacco control, vaccination for liver and cervical cancers, physical activity, good dietary patterns, and weight-control). Dr Siew Yim Loh, PhD
J Cancer Oncology