STO In Tourism Management

Amir Ghorbani, Abolfazl Danaei, Seyed Mohammad Zargar, Hadi Hematian

Overview

The present study uses a review of the literature and the views of tourism and management professors and experts in order to the identification of organizational intelligence elements in tourism management (STO) for the first time. The census method was used to determine the research sample and the Delphi technique was used to design the questionnaire. Construct divergence was then used to determine the validity and reliability of the question- naire. The final results indicated that providing e-services for tourists had the greatest impact on the development of STO (loading factor: 0.677). Moreover, New Tourism Marketing Methods (NTMM) had the least effect on the development of STO (loading factor: 0.431). Overall, the most important achievement of the present research is introducing the concept of STO in tourism management.

Summary

The present study uses a review of the literature and the views of tourism and management professors and experts in order to the identification of organizational intelligence elements in tourism management (STO) for the first time. The census method was used to determine the research sample and the Delphi technique was used to design the questionnaire. Construct divergence was then used to determine the validity and reliability of the question- naire. The final results indicated that providing e-services for tourists had the greatest impact on the development of STO (loading factor: 0.677). Moreover, New Tourism Marketing Methods (NTMM) had the least effect on the development of STO (loading factor: 0.431). Overall, the most important achievement of the present research is introducing the concept of STO in tourism management.

Author Comments

Dr Amir Ghorbani, PhD
Dr Amir Ghorbani, PhD
Assistant Professor
Tourism Management
Tourism Management
Iran (the Islamic Republic of) | Iran (Islamic Republic of)
Tourism ManagementDr Amir Ghorbani, PhD

Resources

Tourism Management
Sciencedirect.com

Designing of smart tourism organization (STO) for tourism management: A case study of tourism organizations of South Khorasan province, Iran.

Authors:
Dr Amir Ghorbani, PhD
Dr Amir Ghorbani, PhD
Assistant Professor
Tourism Management
Tourism Management
Iran (the Islamic Republic of) | Iran (Islamic Republic of)

Heliyon 2019 Jun 15;5(6):e01850. Epub 2019 Jun 15.

Department of Management, Semnan Branch, Islamic Azad University, Semnan, Iran.

The present study uses a review of the literature and the views of tourism and management professors and experts in order to the identification of organizational intelligence elements in tourism management (STO) for the first time. The census method was used to determine the research sample and the Delphi technique was used to design the questionnaire. Construct divergence was then used to determine the validity and reliability of the questionnaire. The final results indicated that providing e-services for tourists had the greatest impact on the development of STO (loading factor: 0.677). Moreover, New Tourism Marketing Methods (NTMM) had the least effect on the development of STO (loading factor: 0.431). Overall, the most important achievement of the present research is introducing the concept of STO in tourism management.

Download full-text PDF

Source
http://dx.doi.org/10.1016/j.heliyon.2019.e01850DOI Listing
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC6579854PMC
June 2019

Publication Analysis

Top Keywords

tourism management
16
loading factor
8
development sto
8
sto loading
8
sto tourism
8
tourism
7
sto
5
time census
4
sto time
4
determine sample
4
census method
4
factor 0677
4
method determine
4
elements tourism
4
organizational intelligence
4
identification organizational
4
providing e-services
4
0677 tourism
4
intelligence elements
4
order identification
4

Similar Publications