Video has been on the rise for years as an incredibly engaging way to provide information to an audience. While written content in the forms of studies, blogs, articles, journals and other online publications have always been the easiest and most affordable way to reach an audience, video is quickly becoming a cost effective and arguably more marketable than the written word.
As video becomes increasingly accessible and affordable, businesses and individuals alike are taking advantage of video platforms such as YouTube for sharing their message, products, and services. In the scientific research community, your studies and journals can be turned into Video Abstracts and shared with your peers ,as well as the interested lay person. These Video Abstracts can be used on social media, your website, YouTube and even right here on PubFacts.
Video Abstracts also help communicate complex ideas with a wider audience. While your published research speaks directly to experts in your particular specialty, the majority of people outside the field may not fully understand the complex concepts and terms within a paper. A video abstract allows you the opportunity to not only share a synopsis of your finding with the scientific community, but also provide the lay person with an easy-to-digest version. This serves both the scientific community as well as the general public. A win win for everyone.
At PubFacts.com, we recognize this as a great opportunity, and have built Video Abstracts in as a central part of our site. Our team wants to be sure you are equipped with the information and resources you need to better market yourself as a scientific researcher and reach a wider audience. It is our hope that this post not only encourages you to create videos but becomes your go to resource for how to publish your own videos, from scripting to uploading, and everything in between.
Benefits of Abstract Video
You already know that creating Video Abstracts out of your work is an amazing way to further market yourself and your work amongst your peers. What we love the most about Video Abstracts is that they benefit both the scientific community as well as everyday people. The gap between your hard work and discoveries and those that would greatly benefit is closing, and Video Abstracts are one of the most effective ways to help your research make a lasting impact.
How To Create Your Own Video Abstracts
Making your own video may sound overwhelming, but rest assured there are options. Here at PubFacts we are working on a solution for you and we cannot wait to reveal this new offering, but in the meantime we wanted to provide a reliable resource and how to guide for creating your own video abstracts.
We have broken this down in a way that provides easy to digest tips and tricks for filming and at the end you will find a list of resources for everything you will need to produce your very own Video Abstracts. Not looking to do all of this yourself? Check our PubFacts own Video Abstract production services.
- Write an effective title. Make sure the title is easy to understand, short, and insightful as to what they are about to watch. Lengthy titles do not help when it comes to grabbing someone's attention. Use the keywords that relate to the video's content and make sure it is clear what the video is about.
- Do not bore your audience. We have all seen certain friends or family members' eyes glaze over as they try to avoid falling asleep while you describe something way over their heads. The point of a Video Abstract is to not only create a visually compelling version of your research, but also to keep your audience engaged with the information.
- Grab your audience's attention out of the gate. Every video should lead with a key finding or something remarkable discovered within your research. This will get their attention out of the gate and help keep them interested and wanting to hear more.
- Keep your viewers engaged. Once you have their attention be sure to speak dynamically, emphasis key points, look into the camera, follow a steady cadence, and speak with excitement.
- Short and Sweet. Your Abstract Video should not be any longer than 3 or 4 minutes long. Attention spans are decreasing by the day it seems like so the general rule of thumb is to keep it short and sweet.
Writing your script:
- Choose a popular publication. You can find out which one your peers are most interested in by visiting your PubFacts.com profile page
- Focus on the Conclusion. When writing your script, be sure to hone in on the key findings - the conclusion of your publication is the best place to start. Remember to stick to the key points and make it relatable. Avoid getting lost in the details of the subject and stick to the high level key points.
- Don't wing it! Include and introduction, the main content, a summary, and an outro. Be sure to script your name, title, location, and anything else about yourself you would like to share so that it does not get left out.
Video Production Essentials and Gear
- Lights. Lighting is one of the most critical components to filming good videos. There is an art and a science to it and there are plenty of YouTube videos on the subject that can help guide you in the what and how of it all. Here is a list of some great lighting gear on Amazon:
- Camera. The camera you choose is not as important as it once was. There are plenty of amateurs and even professionals shooting on their phones these days. This is a great video to get you started on making a decision. Here are a few great cameras we would recommend.
- Audio. The audio can make or break your video. If you are hard to hear, or there is static and background noise, your message, the content and all of the time you put into writing the script will be for nothing. Here are some great tips for recording audio. A couple of the camera options above have come bundled with a mic, but here are a few options if you already have the camera or want to upgrade a bit.
- Bringing it Together. The editing software - there are several options and this video covers the top 5 and it does a great job breaking down the options and what might be best for you.
- Imagery and Graphs. You will want to incorporate slides and images into your presentation which all of the above mentioned software suites allow you to do just that. You will want to use PowerPoint or Keynote or any other slide presentation software for that matter. Just be sure to create you slides in “Wide” or 16:9.
Get the Word out - Publication and Promotion
You've made the video, now what? A great Video Abstract won't have any impact if nobody sees it. There are many options for hosting your newly created production.
- Affiliation and Journal websites. Ask your institution or the journal the paper was published has a source to publish Video Abstracts. They likely have a YouTube channel where your work will fit right in.
- Self publishing. The most popular venues for hosting videos are YouTube and Vimeo. Both sites make it extremely easy to upload videos.
- PubFacts. If you have a PubFacts account, this should be a no-brainer. PubFacts contains the largest repository of Video Abstracts on the web, and you can display your video right alongside your research. It's completely free, and you can access all metrics, views, and downloads. Login or Create a free account now.
We hope we have convinced you that creating your own Video Abstracts in not only a great idea but not as hard as you once thought. PubFacts is hard at work building a platform so that we can help even more, and are currently offering Video Abstract production services to help you create an amazing video at any budget level.
We're excited to see more research come to life with Video Abstracts. Submit your videos to PubFacts, and we'll help you share it with the world!