Luis Madureira, Lic - NOVA Information Management School - Researcher

Luis Madureira

Lic

NOVA Information Management School

Researcher

Lisbon, Lisbon | Portugal

Additional Specialties: Information Management

ORCID logohttps://orcid.org/0000-0003-4260-4622

Luis Madureira, Lic - NOVA Information Management School - Researcher

Luis Madureira

Lic

Introduction

Luis Madureira leads the Brand Building (R)evolution as Founder and Managing Partner of ÜBERBRANDS, helping companies, boards and business leaders navigate their competitive environment by informing their decision making with actionable insights, supporting the design of winning strategies, and the development of innovative products, services, processes and business models.

Previously the Global Competitive Intelligence Practice Lead for Ogilvy Consulting (aka OgilvyRED), he possesses vast experience in Consulting – Ogilvy, ÜBERBRANDS - and in FMCG - Diageo, Coca-Cola, PepsiCo, Red Bull, United Coffee, Heineken. Held leadership roles in Competitive Intelligence, Strategy, Marketing, and Sales, both locally and globally.

A distinguished Fellow by the Council of Competitive Intelligence Fellowship, he Chairs the SCIP Portugal Chapter and he is an Invited Lecturer for University Masters and Post Graduations (education institutions, courses and evaluations on the Organizations tab below).

Author of Social Market Intelligence (SMINT), the first Competitive Intelligence approach in real-time, and INNOVaction, an end-to-end innovation program spanning from the fuzzy front-end to its evaluation.

Graduated from NOVA SBE in Economics with a specialization in Marketing and accredited with a CIP-II (Master of Competitive Intelligence) by ACI – Academy of Competitive Intelligence. He is currently a PhD Candidate at NOVA IMS Information Management School specializing in Information and Decision Systems.

Primary Affiliation: NOVA Information Management School - Lisbon, Lisbon , Portugal

Additional Specialties:

Research Interests:

Education

Sep 2019
CATOLICA SBE
Executive Education
Digital Marketing
Nov 2011
Academy of Competitive Intelligence
CIP-II
Advanced Certificate in Competitive Intelligence
Nov 2011
Academy of Competitive Intelligence
CIP-II
Advanced Certificate in Competitive Intelligence
Feb 1996
NOVA School of Business
Graduate
Economics, Specialization in Marketing

Experience

Oct 2018
Competitive Intelligence Fellows
CI Fellow
Sep 2012
Ogilvy Consulting
Global CI Practice Lead
Competitive Intelligence, Strategy, Innovation , Growth
Oct 2008
SCIP (Strategic
Chair
Dec 2007
Heineken Portugal
Executive Board | Head of Intelligence
Intelligence
Jul 2007
Wayfield / Refriango Angola
Commerce Managing Director
Sales
Sep 2006
UBERBRANDS - Brand Building (R)evolutionaries
Managing Partner
Global Brand Building
Mar 2005
United Coffee
Head of Marketing
Marketing, Innovation

Publications

2Publications

35Reads

12Profile Views

Unusual presentation of a Meckel's diverticulum: A case report.

Int J Surg Case Rep 2015 29;16:48-51. Epub 2015 Sep 29.

Department of General Surgery, Centro Hospitalar Trás-os-Montes e Alto Douro Avenida da Noruega, Lordelo, 5000-508 Vila Real, Portugal.

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Source
http://dx.doi.org/10.1016/j.ijscr.2015.09.013DOI Listing
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4643439PMC
November 2015
14 Reads