Publications by authors named "Jiangshui Ma"

3 Publications

  • Page 1 of 1

Online or Offline? How Smog Pollution Affects Customer Channel Choice for Purchasing Fresh Food.

Front Psychol 2021 26;12:682981. Epub 2021 May 26.

School of Business Administration, Faculty of Business Administration, Southwestern University of Finance and Economics, Chengdu, China.

Due to fresh foods' unique characteristics, where quality, freshness, and perishability are the main concerns, consumers are more inclined to choose offline channels for purchasing foods. However, it is not well-understood how these behaviors are affected by the adverse external environment, e.g., smog pollution. Fine particulate matters (PM2.5) on smog days would irritate the respiratory tract and pose health risks to people, triggering negative emotions such as sadness and depression. People tend to stay in a clean indoor environment on smog days. An adverse external environment is causing a gradual change in people's habits and emotions. Still, its impact on shopping behaviors is a complex process in need of further study. The study fills this gap by examining the impact of smog pollution on customer channel choice. Based on data from an e-commerce retailer that operates in both online and offline channels. We find that (1) the degree of smog pollution has a significant positive effect on online channel purchasing at aggregated store-, product-, and individual- levels; (2) moreover, the retailer's in-store interactive activities would restrain this positive relationship; (3) variation of product pricing and customers' healthy eating tendency would pronounce the positive association between smog and online purchasing. These results can serve as a reference for retailers to adjust channel strategies in the face of harsh external conditions.
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http://dx.doi.org/10.3389/fpsyg.2021.682981DOI Listing
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC8188480PMC
May 2021

"I Invest by Following Lead Investors!" The Role of Lead Investors in Fundraising Performance of Equity Crowdfunding.

Front Psychol 2020 24;11:632. Epub 2020 Apr 24.

Research Institute of Economics and Management, Southwestern University of Finance and Economics, Chengdu, China.

Psychological factors play a critical role in affecting investor decisions. This study explores how lead investors influence following investors psychologically, thus affecting fundraising performance of equity crowdfunding. We draw upon the signaling theory and observational learning theory to argue that following investors could be induced to invest in a project if they observe the proportion of funding by lead investors in the funding target to be high, that the lead investors have rich investment experience, and that the lead investors can offer help to the projects. To test our hypotheses, we analyze a sample of 215 projects from a Chinese equity crowdfunding platform. The results reveal that the proportion of lead investor investment in the funding target and their investment experience are positively related to fundraising performance. However, the help offered by lead investors toward the projects has no impact on funding performance. Theoretical and practical implications are discussed.
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http://dx.doi.org/10.3389/fpsyg.2020.00632DOI Listing
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC7193249PMC
April 2020

Which Role Model Is More Effective in Entrepreneurship Education? An Investigation of Storytelling on Individual's Entrepreneurial Intention.

Front Psychol 2019 24;10:837. Epub 2019 Apr 24.

School of Public Affairs and Law, Southwest Jiaotong University, Chengdu, China.

Entrepreneurial stories, such as the breathtaking experience of Steve Jobs, are often adopted as an effective teaching instrument to promote individuals' entrepreneurial intentions in entrepreneurship education. Prior research highlights the role model's influence and the positive effect of entrepreneurial stories, which is taken for granted in many circumstances. Since most research has treated storytelling in teaching as an undifferentiated whole, few researchers have teased out the distinctive effect of different types of entrepreneurial stories, namely that between successful stories and failure stories, and between idol stories and peer stories. To deepen our knowledge about how distinctive entrepreneurial stories affect entrepreneurial intentions, we conducted two experimental studies on 150 undergraduate students in entrepreneurship education programs (EEPs). Results show that, through the intermediary variable of entrepreneurial passion, both successful stories and failure stories positively influence entrepreneurial intentions as educators presumed, but successful role model stories have a greater impact than failure stories. While idol stories, rather than peer stories, are more inclined to arouse individuals' entrepreneurial intentions. Furthermore, we find that individuals with low entrepreneurial self-efficacy are less affected by the storytelling process.
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http://dx.doi.org/10.3389/fpsyg.2019.00837DOI Listing
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC6491568PMC
April 2019
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